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What Motivates People to Click?

What Motivates People to Click?

The question of what motivates people to click on certain links or not click on them can come down to many different factors and these factors can be difficult to measure. The motivations of people are hard to nail down because we are all individuals with our own...
Recent Example of a Brilliant PR Recovery- KFC

Recent Example of a Brilliant PR Recovery- KFC

One of the recent stories that resonated very well with audiences was the story about KFC running out of chicken in the UK. The back story to this is that KFC had started working with new chicken distributors and there had been a mishap in the supply to the stores....
Your Customer’s Brain On Content

Your Customer’s Brain On Content

To understand your customers all you have to do is to be able to understand it as a customer yourself. Regardless of our understanding and expertise on a certain topic we should be able to explain it in language that everyone can understand! Talking about new ideas...
Your Thinking Brain versus Your Breathing Brain

Your Thinking Brain versus Your Breathing Brain

Much to everyone’s common knowledge, there two sides to your brain, the left side and the right side. What side of brain you use the most determines how logical or creative you are. Most people can relate to this by asking themselves how creative and artsy they are....

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